Business Nugget

  Old World Shaving Parlor in Red Bank, New Jersey, offers traditional, personalized service in an old-timey atmosphere that keeps customers coming back. Starting a business built around a theme or unique customer experience can generate repeat business. Cultivating the right atmosphere involves decor, furniture, ambience and customer service. Your products and services should serve to further the atmosphere or theme around your customer experience. Old World Shaving Parlor is known for providing top-quality haircuts in a traditional setting, incorporating age-old barbershop techniques and services. There are many barbershops in Red Bank, New Jersey, but only one where you can get the experience of a classic shaving parlor. Entering the  Old World Shaving Parlor  in downtown Red Bank is like stepping into a time machine, only to arrive in a barbershop of old. The hum of electric buzzers is accompanied by the musical stylings of the Rat Pack while expert barbers clad in fo...

  Recurrent is a hygiene company specifically created for Gen Z. Its founders say marketing to Gen Z isn't that hard. Here are their top five tips for appealing to this new group of consumers. Recurrent is a hygiene company with products and an online education hub created especially for teens and young adults. The company collaborates with real teenagers to create its marketing strategy and develop its products. The founders say marketing to Gen Z isn't that difficult if you are authentic and meet them where they are. Recurrent founders Tamar Rosenthal and Nava Unterman Ulmer offer advice to small business owners who want to learn about marketing to Gen Z. One Thursday evening, Tamar Rosenthal's 14-year-old son Sam came up and whispered something in her ear – he needed deodorant.  The fact that Sam felt the need to whisper about something so basic got her thinking. "Why is he embarrassed to ask for deodorant when it's such a basic and common hygiene product?"...

  Apple Pay is a secure and fast payment option that businesses can quickly implement for no extra cost. Apple Pay is a contactless mobile payment system that allows customers to make payments using an iPhone, iPad or Apple Watch. This payment method is secure for both users and businesses, due to tokenization and encryption technology. There are no fees or additional costs for businesses to accept Apple Pay. This article is for businesses that accept in-person payments, such as restaurants, brick-and-mortar stores and professional service providers. As a small business owner, you want your payment system to be easy – and safe – for your customers to use while also being simple for your employees to use and track. Apple Pay is a mobile payment method that customers like using and often cite as their ideal payment method. If you are considering Apple Pay as a payment option for your business, we've outlined what it is, how to use it and the step-by-step process for implementing it. ...

  A clear and thorough hiring process is critical to landing the right new employees. Your employee hiring process should be methodical and well thought out. The first step is preparing for the process by researching market hiring conditions and getting all of the proper paperwork in order. Once you start the process, you need to consider the exact role you are hiring for and how much you are willing to negotiate once you make an offer. This article is for businesses that are looking to hire new employees and want a complete guide on the steps of a successful hiring process.  It probably won't come as a surprise to hear this, but businesses don't run too well without employees. That's why the employee hiring process is such a lengthy and detailed one. If you do it right, you'll find and hire high-quality candidates who stick around and represent your business the way you would. As a small business owner, you might not know quite where to begin with hiring if you don...

  As a small business owner, you need your financial data to be current and accurate so you can make good business decisions and ensure you have a healthy cash flow. But as your business grows and you take on more customers, vendors, and employees, keeping track of how much money you have coming in and going out of your business gets complex – and time-consuming. When the accounting tasks for your small business are too much to handle by yourself, it's time to hire help. But do you need an accountant or a bookkeeper? The terms are sometimes used interchangeably, and there can be some overlap in what they do, but there are some distinct differences. What do bookkeepers do? A bookkeeper handles the day-to-day task of recording financial transactions, including purchases, receipts, sales and payments. Many small businesses use software such as QuickBooks or Xero to keep track of their entries, debits and credits. The experts from Accounting Coach assert t...